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n business, growth isn’t just about moving forward—it’s about choosing the right path while avoiding unseen obstacles. This aerial view of a complex maze with multiple blocked exits and only two open paths represents the challenge of strategic decision-making, competitive bidding, and business growth. Just as a pre-mortem helps teams identify risks before they occur, this image symbolizes how anticipating failure leads to stronger, more agile strategies. By navigating uncertainty with structured foresight, companies can eliminate cognitive bias, improve win rates, and accelerate sustainable growth.

Why Pre-Mortems Are the Key to Winning More Bids

In competitive bidding and capture strategy, success isn’t just about having the best solution—it’s about avoiding unseen pitfalls before they happen. Too often, cognitive bias blinds teams to the real risks that cost them critical wins.