Why More Bid Leaders Should Step Forward to Speak at TBO 2025

Why we’re joining the June webinar to share what it’s really like – and why it’s worth it.

Enable’s own Director Matt Hatson was one of the highest-rated speakers at APMP UK’s TBO BidX 2024. His session, “The Psychology of Bid Team Performance,” resonated strongly with attendees seeking to understand what drives bid teams to succeed or falter under pressure.

That’s why he’s been invited to speak again. This time, it’s part of an open conversation hosted by the APMP UK TBO team — a June webinar focused on encouraging new speakers to come forward for 2025.

Why it matters

As advisors, we work with bid and capture leaders every day who’ve built strategies, led teams, and won complex contracts — but who don’t always realise how valuable their stories are to others.

APMP UK TBO isn’t about polished performance. It’s not a platform for self-promotion. It’s a space where real-world experience matters — where lessons from the front line of business winning are shared openly, practically, and often candidly.

We know many experienced professionals are hesitant to step forward. Not because they lack insight, but because they’re unsure what’s expected or whether they’re the ‘type’ of person who should speak.

This webinar is designed to challenge that thinking in the best way.

Matt's 2024 talk " The Psychology of Bid Team Performance" examined the similarities between bidding and crisis management, and the psychological impact on team performance.
Matt’s 2024 talk ” The Psychology of Bid Team Performance”, examined the similarities between bidding and crisis management and the psychological impact on team performance.

What we’ll cover

Matt will join a panel of past speakers and TBO advisory board members to share:

  • What it’s actually like to present at TBO
  • How APMP UK speakers are supported to shape a relevant, credible story
  • The impact of speaking for your team, your network, and your development
  • Why bid and capture needs more voices, not fewer

Whether you’re a first-time speaker or a seasoned practitioner, this session will show that if you’ve got experience, lessons, or even just a few uncomfortable truths, you’ve got something worth sharing.

Join the conversation

The webinar is free to attend and open to anyone in the business winning community, whether you’re considering speaking or want to hear how others have approached it.

Join here: https://meeting.apmpuk.co.uk/meeting/register?sessionId=1298364800

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