Why Generative AI in Business Development Is Really a Change Management Challenge

Generative AI promises to transform business development, but success isn’t just about the technology—it’s about managing the organisational change that comes with it. From aligning people, processes, and culture to overcoming resistance, the road to AI adoption is as complex as it is rewarding.

Generative AI promises to transform business development, but success isn’t just about the technology—it’s about managing the organisational change that comes with it. From aligning people, processes, and culture to overcoming resistance, the road to AI adoption is as complex as it is rewarding.

In our latest article, we unpack the real challenges behind implementing generative AI in business-winning, share lessons from past transformations, and show how our AI Readiness Assessment (AIRA) can set you up for success.

Read now to learn how to navigate the change and make generative AI work for you.